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Masterclass successful value propositions - Barcelona
50% of your fee sponsored by Iber Business Group / IberSelect
You have excellent products and present your company professional and convincing at the internet and at major trade fairs. Your sales team is skilled and has a good network. Nevertheless you expect a better return on your export investments.
The key is in your value proposition. Having excellent quality products offered for the right price is no more than a basic condition since without the perfect product/price you are by no means interesting for new customers. Keeping in mind the enormous amount of products offered to the market, many of them like yours having the right product/price-combi, this is insufficient to get new clients on board or just at dissatisfactory margins.
Next, no value proposition is valid forever. Competitors come up with new products and new route-to-market instruments. The more general your product is, the more vulnerable for pressure on prices and margins. This counts even more on export markets where you are a newbie.
A scoring value proposition requires distinguishing elements, other than price and quality, to convincing prospects to buy your products and to select your company as a supplier.
The one-day Masterclass successful value propositions for foreign markets covers the following topics:
- International market research
- Strategies for international market development
- What is a value proposition and what is your current value proposition
- How to design your winning value propositions based on the available strategies
- International Business Cultures; wherein distinguishes doing business in Spain from Northern Europe, Asia, Africa and Latin America
This road show Spain & Portugal stops:
- Tuesday 13 February in Bilbao
- Thursday 15 February in Sevilla
- Monday 26 February in Barcelona
- Tuesday 27 February in Madrid
- Thursday 1 March in Coimbra
Start 10am; finish 5pm; The Masterclass will be in English. It is possible to ask your questions in Spanish.
Lecturer
Rob van Nes MBA CIBDE is a very experienced international entrepreneur. He was appointed as interim CEO or as project manager by several multinational companies in many different countries. As a Marketing Director for Diageo he was responsible for the growth of world-leading global brands in several markets.
Rob van Nes is well known with value propositions and instruments to support brands and companies in many dfferent industries, food & beverages in particular. He is lecturer in Market Entry Strategies, International Entrepreneurship and International Business Cultures for the International Business Development Academy and as a guest lecturer for institutes across the globe.
Profile
Senior executives and entrepreneurs of companies willing to start or increase export
The fee for participation is € 350 (IVA excluded, lunch included)
Two participants from the same company pay only € 550 in total (IVA excluded).
Iber Business Group / IberSelect picks up 50% of the fee, bringing your costs down to € 175 / € 137,50 only.