Masterclass International Business Development (Lagos, Nigeria)
7 August 2017, Lagos (Nigeria)

Similar to most countries in the world, opportunities for business growth for Nigerian companies can be realized via (further) internationalization.

International Business Development Academy, the Netherlands based - globally operating, organizes a range of (tailor made) Masterclasses and Executive Programs in International Business Development and International Entrepreneurship.

Rob van Nes MBA CIBDE, author of Market Entry Strategy (2010), Doing Business in India (2016) and Managing your international business development (to be published Autumn 2017) will moderate a Masterclass International Business Development in Lagos, Nigeria on Monday 7 August 2017.

This Masterclass (language: English) is designed for entrepreneurs and executives of companies willing to start exporting or to increasing their current international activities.

 

The following topics will be covered:

  • Internationalization, why or when not
  • Market selection models
  • International market research
  • Value Proposition
  • International Business Cultures
  • Introduction strategies
  • Integration strategies
  • Growth strategies
  • Generic competitive strategies
  • Greenfield, merger, acquisition or strategic alliance


Program:

09:30 - 10:00 Reception

10:00 - 13:00 Masterclass

Lunch

14:00 - 17:00 Masterclass

17:00 Evaluation and networking

  • Profile
    Directors, managers and professionals of international active companies and organisations / International active entrepreneurs and consultants / Graduates with the ambition to work for multinationals and international companies / Professionals and managers who wish to settle abroad
  • Location
    Easy accessible location downtown Lagos
  • Dates
    Monday 7 August 2017
  • Lecturer(s)
    Rob van Nes MBA CIBDE
  • Study load
    1 day
  • Investment
    1 day of your time and USD € 100 (can be paid in cash upon arrival)
  • Prospectus
    Download
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Applications can be cancelled by email up to 21 days before the start of the program at a cost of 25% of the participation fee. Until 14 days prior to the event the costs will be 50%. Cancellations in the final week will be charged for 100%. The cancellation is valid if it is confirmed by the organization. Participants unable to attend can be replaced. In case of 'no show' the payment terms remain unchanged. The participation fee must be paid before the start of the program. The organization has the right to deny access to participants for whom no payment is received.
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